Marketing and Customer Experience
Our dedicated team in Strategizer assist organizations in the definition of marketing strategies and differentiated customer experiences, to adapt to constantly evolving customers expectations and to the digitalization of consumption habits.
Strategizer help companies reinventing marketing, sales and customer service through “customer centric” view and to introduce innovating steps in customer journey in line with new behaviors. The final objective is to deliver simple, seamless and memorable experiences to the customers to gain their trust and delight.
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Our team can support your organization in the following :
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Customer centric strategies​
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Innovative customer marketing programs​
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Customer lifecycle personalization, marketing plans per customer segment
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Loyalty programs: new models of customer engagement, digitalization of loyalty programs
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Transforming customer journeys: B2B and B2C Models.
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Voice of the customer programs: customer observation and understanding, continuous improvement program for customer satisfaction improvement​
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Smart and Digital marketing​
Define Customer Strategies
In an ever-changing environment, the traditional strategies for customers retention are no longer sufficient. Strategizer support clients to design customer strategies that create imperatives around the following:
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Customer vision and positioning
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Employee experience
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Customer Journey
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Customer benefits, values and promise
Surveys & Insights Management
Our surveys and insights center help our clients identify current strengths and opportunities to improve; and provide a numerical baseline against which organizations can assess progress in building a sustainably successful organization.
All of our surveys are administered on-line in a manner that protects the anonymity of survey respondents. Results are delivered to you either in a written report or in a presentation delivered by a member of our team. We can provide you with specific "data cuts' of results- e.g., by management level, department, location.
Design Customer Marketing Programs
Relationship marketing strategies focus on the lifetime relationship with each customer. We help companies build a consistent customer experience by getting their organizations aligned across all touch points. This marketing strategy should enable the company to reach the business objectives and the customers to receive value added information.
